Matytsin D.E. Internet Space and Artificial Intelligence: Problems of Entrepreneurship and Law Enforcement
DOI: https://doi.org/10.15688/lc.jvolsu.2022.1.26
Denis E. Matytsin, Candidate of Sciences (Economics), Senior Researcher, Department of Civil and Private International Law, Volgograd State University, Prosp. Universitetsky, 100, 400062 Volgograd, Russian Federation; Associate Professor, Department of Civil Law and Procedure, International Law Institute (Volzhsky Branch), Bolshevistskaya St, 7, 404106 Volzhsky, Russian Federation, This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it. , https://orcid.org/0000-0002-4038-4032
Introduction: the author investigates the problems of carrying out a special type of entrepreneurial activity – advertising goods and services by public-media individuals on the Internet, through their personal accounts in social networks. Formally, these individuals are not individual entrepreneurs they mention certain goods and services indirectly, in the process of communicating with other users of social networks. Such an advertising business is based on the analysis and accumulation of user search queries, because of which special computer algorithms are launched, and instantly give this user numerous answers and suggestions about goods and services. In the current period, such remote services in the information and communication network Internet are provided to users with the help of artificial intelligence. Methods: a number of problems of using artificial intelligence are highlighted, the features of the legal responsibility of the person who owns this computer-software resource, as a person who is an employer from the standpoint of labor law, are revealed. Results: it is proposed to legislate the special entrepreneurial status of “self-employed in the information and telecommunications network Internet”. A variant of a special tax regime for such entrepreneurial activity is proposed too. The conclusion is substantiated that public-media individuals who have continuous Internet communications with other persons in the number of at least 1 million persons on average per year should, by virtue of the law, be given a special entrepreneurial status, provided that they do not have a written refusal from advertising activities. Compliance with such a refusal and the actual non-implementation by a public media person of advertising activities in social networks is also controlled by artificial intelligence.
Key words: media personality, Internet, artificial intelligence, advertising, account, users, entrepreneurship, legitimation, taxation.
Citation. Matytsin D.E. Internet Space and Artificial Intelligence: Problems of Entrepreneurship and Law Enforcement. Legal Concept = Pravovaya paradigma, 2022, vol. 21, no. 1, pp. 178-185. DOI: https://doi.org/10.15688/lc.jvolsu.2022.1.26
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